Brantford, Ontario, long celebrated as the hometown of hockey legend Wayne Gretzky, is now facing unexpected economic turbulence as U.S. tariffs on Canadian goods take effect. Local businesses, residents, and even Gretzky’s legacy are feeling the ripple effects of the trade measures announced by President Donald Trump.
Local businesses brace for economic impact amid U.S. tariffs
Graeme Roustan, owner of the historic Roustan Hockey company, expressed frustration at the sudden trade restrictions. “It’s totally ridiculous. This business here has been in place for 178 years and it’s been selling product and trading product with the United States since before Canada was a country,” he said. With finished hockey sticks destined for U.S. customers facing a 25% tariff, Roustan and other manufacturers are rushing shipments to avoid extra costs.
Brantford’s economy, tightly linked to cross-border trade, is especially vulnerable. Mayor Kevin Davis noted that some local businesses sell up to 80% of their products in the U.S., while also relying on American suppliers for raw materials.
“There’ll be industries in Brantford that may shut down, they may reduce production, they may have to retool, and – for a year or two – not be producing much and employing less,” he warned.
Despite this, Davis emphasized the city’s resilience: “You know, we’re nice until we’re not. And yeah, if you want a war, then it’s a war. But it’s a, it’s a totally meaningless war from my perspective.”
Wayne Gretzky’s reputation caught in the crossfire
Beyond economics, the tariffs have stirred controversy around Gretzky himself. Though long admired as Canada’s “Great One,” his public ties to Trump, including attending the inauguration and wearing a MAGA hat, have drawn criticism.
Some Canadians have gone so far as to label him a “traitor” online. Local fans, however, remain measured. Rick Mannen, attending a game at the Wayne Gretzky Sports Centre, said, “I wish he would say to Donald ‘back off and treat Canada as a partner instead of trying to take over.’”
Also Read: Wayne Gretzky’s daughter Paulina Gretzky enjoys Jason Derulo’s LIV Golf concert while teasing her own music future
As Brantford navigates the fallout, many residents are turning to Canadian-made products, reflecting a renewed sense of local support. While the city faces challenges from the tariffs, its history of resilience and community pride remains strong, showing that even amidst political and economic uncertainty, Brantford continues to honor its iconic roots.
In tense political times, can “The Great One” be both a Donald Trump supporter and a beloved hero in Canada? Some want him to pick a side.
Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!